Since Google has dropped the Authorship from the search rankings there is a benefit to marking up your website structure for Google authorship. Read the following article to see how you can still make use of this powerful structured data.
By now, we all know that Google Authorship is dead; John Mueller made theannouncement in August 2014.
However, at SMX East 2015, Googles Gary Illyes said that webmasters and publishers should leave Authorship markup on their page. In a recent Twitter conversation, he also hinted that Google may bring back Authorship — no promises, of course.
Also, it seems Google has started to sunset Google+ which means Google+ profiles may not be around for long. So what is going on here? Why the confusion? Why would Google remove the authorship feature and then recommend leaving the markup on place?
So in a post-Authorship world, how can authors build their Author Rank and authority? This can be done by leveraging schema.org’sPerson and Article markup and/or by attempting to become an online entity.
Going forward, we’re strongly committed to continuing and expanding our support of structured markup (such asschema.org). This markup helps all search engines better understand the content and context of pages on the web, and we’ll continue to use it to show rich snippets in search results.
So Google is placing more importance on structured data. Gaining a Knowledge Graph result means you have become an online entity, which results in a certain authority. Here is an example of blogger Perez Hiltons Knowledge Graph result.
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